Coloring Books for Adults Take Brazil by Storm


In Coloring books now account for over 17% of all Brazilian book sales, Gabriel Fisher looks at the phenomenal popularity of adult coloring books throughout Brazil. One interesting tidbit from this story is that people have been reported to be seen fighting over colored pencils on the shelf! (I love coloring too, but I can’t even imagine getting into a fight with someone over new art supplies. Thank goodness we have plenty to go around in the US!)