Yoobi Releases Inspiring Back-to-School Collection with Pharrell Williams

Yoobi, a creative supplies and stationery company, recently unveiled their exclusive back-to-school collection with Pharrell Williams’ creative collective, i am OTHER. In keeping with Yoobi’s core mission, amazing products with an awesome cause, for every Yoobi x i am OTHER item purchased, a Yoobi item will be donated to a classroom in need, right here in the U.S.

The Yoobi x i am OTHER partnership is a naturally synergistic collaboration considering both brands’ strong belief in changing the world one kid at a time by providing them with the resources they need to be successful. Yoobi x i am OTHER embodies a positive message about self-acceptance, individuality and motivation to meet one’s potential while giving back to those less fortunate.

yoobi-iao-thin-markers-01_1024x1024Now available exclusively at Target, Yoobi.com and Yoobi’s flagship store, the collection consists of inspirational and brightly colored designs that were shaped by kids themselves. Enlisted by i am OTHER as part of the creative process, kids shared which art, words and quotes inspired them to embrace their “OTHERness” and these were incorporated into the collection. The collection features over 50 unique items including a wide range of i am OTHER designed notebooks and binders, backpacks, pens and pencils, folders, lunch bags, and more.

Since their launch in June of 2014, Yoobi has donated supplies to over 1.5 million students across the nation with the goal of reaching 2 million by end of summer. With this year’s back-to-school partnership, Yoobi hopes to not only continue to give items to kids in need, but to also spread i am OTHER’s powerful message of individuality, giving back to your community and embracing that which makes us different, makes us special. There is an OTHER in all of us.

I love Yoobi’s quality school and office supply products and I’m a fan of Pharrell’s music too. So, I’ll definitely be picking up some items from this collection for my son as well as myself. One product I’m especially excited about is the thin “i am OTHER” washable markers. These bright colored markers have different inspirational phrases printed on the barrels.  I can’t wait to use them for adult coloring, as well as my new bullet journal! Of course, I’ll probably pick up some more Yoobi gel pens while I’m at it!

For more information on Yoobi, the products, and its social mission, visit www.yoobi.com.